Sales Travel & Tourism
100% Leads Logged. 270+ Monthly Conversions per Rep
From scattered inquiries to a unified sales pipeline
2.5×
pipeline growth 100%
leads logged 40%
faster response time "The CRM pipeline and automated follow-ups have been a game-changer. Our qualified pipeline grew 2.5× in just 8 months."
The Challenge
Horizon Travel Group managed group tour inquiries across email, WhatsApp, and three spreadsheets. Leads went cold before reps could respond, and leadership had no pipeline visibility.
The Solution
They deployed Enterprise Platform CRM with industry landing pages, UTM attribution, and instant lead assignment. VOIP click-to-call and automated follow-up sequences were added in month two.
Results
- ✓Every website and partner inquiry flows into one pipeline
- ✓Reps respond 40% faster with click-to-call from CRM
- ✓Marketing can attribute bookings to campaigns accurately
- ✓Qualified pipeline grew 2.5× within 8 months
